Marketing Agency Invoice Template
Agency invoices often combine a monthly retainer, campaign fees and media bought on the client's behalf. Keeping those streams distinct makes approvals easier and protects your margin on management fees. Each gets its own line, with room for campaign names and billing periods.
Free. Edit online and download as a PDF.
Retainers, media and results, on one page.
What to include on a marketing agency invoice
Retainer period
Name the month or quarter the retainer covers. Billing in advance is common, so make the period unmistakable.
Media spend vs. management fees
Show ad spend as a pass-through and your fee on a separate line. Clients and their finance teams expect that transparency.
Campaign references
Tie project fees to named campaigns or briefs, so approvals reach the right budget owner.
Reporting attachments
Mention the performance report that accompanies the invoice. It connects what the client is paying to what they received.
A sample marketing agency invoice.
Fieldhouse Collective billing Juniper & Oak Furniture, on Net 30 terms. Open it in the generator and every line is yours to edit.
Open this sample| Item | Qty | Rate | Amount | |
|---|---|---|---|---|
Monthly marketing retainer: November Strategy, reporting and account management 1 × $6,500.00 | 1 | $6,500.00 | $6,500.00 | |
Paid social management fee 15% of October media spend 1 × $1,800.00 | 1 | $1,800.00 | $1,800.00 | |
Media spend reimbursement Paid social, October actuals 1 × $12,000.00 | 1 | $12,000.00 | $12,000.00 | |
Campaign creative: holiday launch Six static ads and two short videos 1 × $3,200.00 | 1 | $3,200.00 | $3,200.00 | |
| Subtotal | Subtotal | $23,500.00 | ||
| Balance due | Balance due | $23,500.00 | ||
Notes. October's performance report is attached, and we'll review results and the holiday plan together on next Tuesday's call.
Terms. Fees are due net 30, while media reimbursements are due within 15 days so campaigns can stay live. Overdue amounts may be subject to a late fee of 1.5% per month.
Billing tips for marketing agencies.
Fund media before it runs
Ask clients to prepay ad budgets or put spend directly on their own card. Fronting large media costs can strain an agency's cash quickly.
Keep one-off projects out of the retainer
Scope creep often hides inside retainers. Billing extra campaigns separately keeps the monthly fee honest.
Align with the client's fiscal calendar
Ask when budgets reset and when invoices need to land to be paid in a given month. Timing can matter as much as the amount.
The same invoice, four ways.
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Marketing Agency invoicing, answered.
How do agencies invoice ad spend?
Should a retainer be billed in advance or in arrears?
Can I attach a report to the invoice?
Is this template free to use?
Can I add my own logo and colours?
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